One billion people a month view YouTube videos, watching them more than six billions hours. Your target audience is among that group.
There are two ways to take advantage of this huge supply of prospects. Add your videos to the mix and let your prospects get a look at what you can offer them. And run YouTube marketing campaigns, making use of other people’s videos to spread the word about what your business offers.
Here is a look at 6 ways YouTube videos can attract more visitors to your website and help you build brand recognition. It also includes specific ways you can improve the chances that your videos will be found.
#1. YouTube Has a Huge Reach
Did you know what the second largest search engine is, after Google? That’s right, it’s YouTube! Every minute, more than 100 hours of new video are added. Many more adults in the 18 to 34 age group watch YouTube than they do cable.
And all these people are all gathered on one website, waiting to be entertained and informed by your videos. Or by someone else’s videos that are part of your YouTube ad campaign.
#2. Use YouTube, Get Found on Google
When people search on Google, they get a search results page that lists websites, images, news, local searches, books–and video. Google doesn’t consider just text pages important. More and more often, video is making the search results page.
Useful tip: Video, just like a website, relies on search engine optimization to increase the likelihood that it will get found. Effective YouTube SEO means figuring out which keywords people are using to search, then incorporating them in a natural way in the video and descriptions.
If you’re stumped at how to do SEO for YouTube videos, do a search for “YouTube SEO best practices.” There is a wide range of useful YouTube SEO tutorial information online.
Useful tip: How can you improve your chances of getting found? Write informative, entertaining and high quality text for your website. But don’t stop there! Make a video of that same information and upload it to YouTube.
Useful tip: By linking the two, you create valuable backlinks that help your website get found when people search using Google.
#3. Become the Go-To Authority with YouTube Videos
When people see your videos on YouTube, you highlight your expertise. In people’s minds, you have greater authority and become the go-to person or website for advice and solutions to their problems.
Videos also make give you more authority in the eyes of Google. This means they give you higher ranking in the search engine results.
Useful tip: When you make a video, get it embedded on other websites. Owners are often desperate for new, quality content. If you make a good video outlining a problem, solving it, or simply entertaining visitors, they will jump at the chance to embed it in their site. Every time another website uses your YouTube video like this, it helps it rank higher in the search engine results.
#4. Get Multiple Uses Out of Your Content
Repurpose your website articles and blog posts by making short videos from them. Then upload them to your YouTube video channel. This saves you money because you are getting double exposure from the same content.
Many people prefer to watch videos over reading blog posts or website copy. When you make a video of your content, you are reaching out to a wider audience.
Useful tip: Take your blog copy and turn it into a range of other content, including videos, podcasts, infographics and PowerPoint presentations. That’s a quadruple whammy from just one piece of original content. This improves your SEO for YouTube and for your website.
#5. Increase the Size of Your Email List
Keep adding videos to your YouTube channel to grow your subscriber list. To do that, you must solve problems, educate them and entertain them. That’s what draws viewers back again and again.
Useful tip: Then make it easy for them to sign up for your email list. Embed a signup form into the video. There is software available that allows you to do this easily. The video stops temporarily while your visitor types in his contact info. When they are finished, the video starts up again.
#6. Target Your Ideal Customers
Google AdWords for YouTube makes it easy to target just the people who need your product or service. This type of advertising can pinpoint the ideal consumer, using demographics, interests and location.
You can even specific what type of devices they view the video on, whether it’s a smartphone, tablet, computer or laptop. You can specify the time of day that the ad gets marketed.
This is a cost-effective method of marketing because you pay only for what is called “engaged views.” This refers to a person who watches your ad for a minimum of 30 seconds. If someone chooses to skip your ad, you don’t pay.
Useful tip: Check into “earned views,” which are free. This refers to a viewer who watches your video ad and decides to check out your YouTube channel at anytime during the next 7 days.
Useful tip: Be sure to do proper YouTube channel SEO too. Make it easy for prospects to find your channel and your videos.
In each century, people with drive and ideas want to know the building blocks of success. The counsel of the greats, from philosopher Ralph Waldo Emerson to business magnate Warren Buffett, is surprisingly similar.
It all comes down to making full use of your mind, your hands, your ethics, your ability to connect and your sense of self. When you master these, you can construct a successful business, one step at a time.
Here is a closer look at the rules for happiness and prosperity, step by step:
According to Emerson, “Thoughts rule the world.” Take the time to research what your business needs and where to get it. Can you do it yourself for a reasonable investment of time and money? Or would it make more sense to outsource the tasks?
Smart business owners value their time. Instead of trying to do it all, they figure out what jobs they excel at. The rest they delegate. This is the best use of time for a businessperson who has too few hours in the day for the jobs that he needs to get done.
Another good Emerson quote is, “Shallow men believe in luck. Strong men believe in cause and effect.” Be very aware that working hard leads directly to business success. Not giving work your all leads directly to the poorhouse.
Once you decide what you want to accomplish, take positive steps to get the job done. Schedule your time wisely, and be consistent. Most importantly, show up. No slouch himself in the success department, Woody Allen famously said, “Eighty percent of success is just showing up.”
And once you do, work as if the profitability of your business life depended on it. Because it does. Don’t cut corners, give it all the energy and enthusiasm you can muster.
Warren Buffett has said many times, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.” Treat your customers and employees like you want to be treated.
Your reputation will precede you in business dealings. Work travels fast online, on review sites and through social media. Do your best and people will keep coming back to buy from you. Treat customers badly, they will stay away in droves.
Buffett is also known for his insistence on working with others that you respect. “It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction.”
Partnering with the right colleagues will double your power and your reach. That’s the beauty of social media, when properly used. Leverage your online presence by teaming up with people who know how to use it.
Accept the Success
Emerson said, “Life is a journey, not a destination.” And Buffet points out that you need to “know what success really means.”
Enjoy working on your business day to day. If you don’t, you won’t be happy when you’ve accumulated a bank full of money. If you love what you do, you’ll be rich long before you have the financial statements to prove it.
Give yourself credit for reaching goals. Share your prosperity with the people you work with. Enjoy time off, you’ve earned it!
Work smart by trusting your online presence to the experienced crew at our digital marketing agency. You concentrate on what you do best, while we use our expertise to get your message out and your website found. With years of combined experience, our agency has the know-how and tools to make you visible online and to reach your target market.
We work hard across a range of platforms, using effective inbound marketing methods. It’s all about building partnerships with people who need your service. The hard sell is out.
Helpful, ethical, entertaining content is in. We can help you frame your message in an honest, appealing way that gains customer loyalty and ongoing sales.
We look forward to answering your questions and showing you how we can grow your online presence.
If you are tired of the poor results your website gives you or do not have the patience, time or budget to have SEO work carried on it you should consider leasing out a lead generation website.
A ‘rank and rent’ website is one that has already been optimized for months and already ranks on the first page of Google for related search terms in a specific industry. It is a website that is already generating online enquiries.
Such websites are owned by professional SEOs who are looking for businesses that can handle the extra work involved after lead generation.These SEOs have already done the hard work for you in getting the website to rank in the first page and you do not have to wait for SEO to start taking effect. You will enjoy the benefits of a complete SEO campaign without having a massive marketing budget that offers no instant results.
Benefits of ‘Rank and Rent Websites’
Made For Lead Generation
With the rank and rent websites you get to keep your current website. They are not meant to replace what you have already, and are simply lead generation platforms you can start taking advantage of immediately. In case your website is already ranked on the first page of Google, it will be even better for you since you now have 2 first page properties thus increasing the probability reaching you before your competitors.
Already On Page 1
All of the websites available for leasing are already on the first page of Google and are already generating enquiries. Professionals spend several months on these websites optimizing them to ensure that they rank as high as possible on Google. This means that you will never have to wait but can start to enjoy instant enquiries.
Since the websites are already ranked on the first page of Google, people already use related search terms to search and find these websites. All the websites are fully optimized and are designed to resemble real businesses and searchers are already completing enquiry forms to seek advice or request quotes.
Fully Optimized & Customized Website
All the websites available for leasing are already optimized and are already designed to convert visitors into leads. In addition, once you lease a website it will be customized by adding a logo, tagline, etc. to suit your business. Sometimes you will also have admin rights to the site for you to make any changes or post to the blog.
The SEO websites available for hire, also known as ‘rank and rent’ websites, are a life saver for those looking to enjoy the benefits of Search Engine Optimization as soon as possible. It usually takes a long time for you to enjoy the benefits of SEO no matter how good you may be, a monthly campaign is still needed. These ‘rank and rent’ websites help you to enjoy the benefits of the Google first page results without having to wait for months and investing more than couple of hundreds dollars per month.
What Is Search Engine Optimization?
Most business owners or budding entrepreneurs are somewhat familiar with Internet marketing methods. In this day and age, it is only possible to attract consumers if the right Internet marketing approach is used.
SEO is one of the most effective and modern Internet marketing strategies. SEO is the process of increasing a website’s visibility in search engine results. This method does not include paid search results; it focuses on “earned” or “organic” search results.
There are numerous factors and processes that are required for any search engine optimization campaign to be successful. In the marketing world, “white hat” SEO is viewed as the most effective and ethical approach. The term “white hat” SEO is used to describe search engine optimization game plans that fully adhere to the policies and rules of search engines(like Google, Yahoo, Bing). This strategy also focuses on engaging a human audience, generate leads and increase the customer base rather than simply increasing the number of page views a website receives.
How Do Businesses Benefit From SEO?
Businesses of all sizes and niches can significantly benefit from SEO Services. It can be difficult for business owners to invest in a marketing strategy without understanding why it is necessary. The following list details some of the major benefits of using search engine optimization:
Affordability – SEO is extremely cost effective. There is an initial investment, but the return on investment is high. Business owners who invest in quality SEO assistance typically generate more income than what they spent on the assistance itself.
Trustworthiness – Consumers who shop online tend to trust Google or their preferred search engine. When they see a website in the top search results, they are likely to consider the page reputable and trustworthy.
Reputation Management – Search engines and review websites are full of comments about businesses and services. Even the smallest businesses are likely to receive reviews online. Unfortunately, consumer feedback is not always accurate or pleasant. A search engine optimization campaign guides consumers to the business’s website, where they will find positive information.
Business Expansion – Search engine optimization allows businesses to broadcast themselves across the country and globe. For example, a small business in Oregon cannot attract customers from New York, London, or Australia. The potential for expansion is virtually limitless.
Permanence – The results from search engine optimization continue long after an SEO campaign is ended. Businesses who use proper techniques will consistently rank in the top search engine results. However, it is beneficial to commit to long-term campaigns to stay ahead of the competition.
Also called Google Mobilegeddon, it is an algorithm update, effective as of May 2016 and affects your website ranking in Google search results, Google stated that
“increases the effect of the [mobile-friendly] ranking signal.”
What do I need to do ?
Check if your website is mobile-friendly with Google mobile-friendly tool, if your website is mobile friendly very good, if not, you may want to take action immediately to prevent dropping from search results and to provide high user experience, as the number of users that are using Mobile Phones to browse the internet it’s increasing rapidly.
If your website is not mobile-friendly we can help you convert it, just contact us.
Digital branding is a concept that came up a few years ago as a specialization field rooted in digital marketing. With the gradual increase in the sheer number of personal mobile devices and the ongoing improvement in their usability, new ways for communication have opened for brand marketers to interact more directly with their target clients.
Digital branding encompasses all of the digital channels and assets that can be utilized to communicate the purpose of the brand and its position; as a part of a multi-channel brand communication and client engagement strategies.
Any internet marketer or company manager looking to advance their brand is aware that it’s crucial to disperse the brand’s mentions in as many digital platforms as possible. The currently available digital platforms provide a dedicated user audience, which will certainly prefer some interaction methods to others.
Brands should as a standard interact with their customers on Twitter, Facebook, LinkedIn, YouTube, and Google Plus to enhance their social media marketing strategies. But, are these enough? What other digital platforms can be used to make your brand prominent in search engines free of charge? Well, here are a few of them.
Widely known for its signature listings, BuzzFeed offers humorous snapshots that recaps people’s lifestyles as well as the news of the day. As a brand, it has now become a household name. However, you might still be unaware that any type of user (including brands) can create a BuzzFeed channel.
Look to create humorous and eye-catching content that ideally lets your audience know that you know exactly who they are. While most of your posts might not be featured on the first page, your followers will surely appreciate them, and won’t realize the difference when you share the posts on other platforms. Many customers will find it delightful to interact with your company through a platform they consider trendy and appealing.
Have you spent some time answering online quizzes like a personality test on a few occasions? Those who have will can attest that such an activity adds a flair of amusement to your day, especially when it’s been a long one. So, let your brand be part of the fun!
You can create a PlayBuzz channel quite easily, and create silly but fun quizzes that you can share with your followers. Having several quizzes in your digital branding strategies provides you with yet another way to interact, amuse, and engage your clients across digital platforms.
As a brand, Udemy has become synonymous with online learning. It offers a platform where teachers can create and sell courses to students, who can browse through them, purchase them, and start learning. Why not venture into this platform as well?
Joining Udemy won’t cost you a penny, and you will be making yourself visible to people interested in topics related to your industry. Also, you can promote the growth of your clients intellectually, by offering them free classes about your niche.
Digital marketing strategies involve participation in many online digital platforms, and should be integrated with offline branding strategies. An integrated approach will be more effective, especially when you focus on providing an authentic brand experience that is in line with the purpose and position of your company.