Digital branding is a concept that came up a few years ago as a specialization field rooted in digital marketing. With the gradual increase in the sheer number of personal mobile devices and the ongoing improvement in their usability, new ways for communication have opened for brand marketers to interact more directly with their target clients.
Digital branding encompasses all of the digital channels and assets that can be utilized to communicate the purpose of the brand and its position; as a part of a multi-channel brand communication and client engagement strategies.
Any internet marketer or company manager looking to advance their brand is aware that it’s crucial to disperse the brand’s mentions in as many digital platforms as possible. The currently available digital platforms provide a dedicated user audience, which will certainly prefer some interaction methods to others.
Brands should as a standard interact with their customers on Twitter, Facebook, LinkedIn, YouTube, and Google Plus to enhance their social media marketing strategies. But, are these enough? What other digital platforms can be used to make your brand prominent in search engines free of charge? Well, here are a few of them.
Widely known for its signature listings, BuzzFeed offers humorous snapshots that recaps people’s lifestyles as well as the news of the day. As a brand, it has now become a household name. However, you might still be unaware that any type of user (including brands) can create a BuzzFeed channel.
Look to create humorous and eye-catching content that ideally lets your audience know that you know exactly who they are. While most of your posts might not be featured on the first page, your followers will surely appreciate them, and won’t realize the difference when you share the posts on other platforms. Many customers will find it delightful to interact with your company through a platform they consider trendy and appealing.
Have you spent some time answering online quizzes like a personality test on a few occasions? Those who have will can attest that such an activity adds a flair of amusement to your day, especially when it’s been a long one. So, let your brand be part of the fun!
You can create a PlayBuzz channel quite easily, and create silly but fun quizzes that you can share with your followers. Having several quizzes in your digital branding strategies provides you with yet another way to interact, amuse, and engage your clients across digital platforms.
As a brand, Udemy has become synonymous with online learning. It offers a platform where teachers can create and sell courses to students, who can browse through them, purchase them, and start learning. Why not venture into this platform as well?
Joining Udemy won’t cost you a penny, and you will be making yourself visible to people interested in topics related to your industry. Also, you can promote the growth of your clients intellectually, by offering them free classes about your niche.
Digital marketing strategies involve participation in many online digital platforms, and should be integrated with offline branding strategies. An integrated approach will be more effective, especially when you focus on providing an authentic brand experience that is in line with the purpose and position of your company.