One billion people a month view YouTube videos, watching them more than six billions hours. Your target audience is among that group.
There are two ways to take advantage of this huge supply of prospects. Add your videos to the mix and let your prospects get a look at what you can offer them. And run YouTube marketing campaigns, making use of other people’s videos to spread the word about what your business offers.
Here is a look at 6 ways YouTube videos can attract more visitors to your website and help you build brand recognition. It also includes specific ways you can improve the chances that your videos will be found.
#1. YouTube Has a Huge Reach
Did you know what the second largest search engine is, after Google? That’s right, it’s YouTube! Every minute, more than 100 hours of new video are added. Many more adults in the 18 to 34 age group watch YouTube than they do cable.
And all these people are all gathered on one website, waiting to be entertained and informed by your videos. Or by someone else’s videos that are part of your YouTube ad campaign.
#2. Use YouTube, Get Found on Google
When people search on Google, they get a search results page that lists websites, images, news, local searches, books–and video. Google doesn’t consider just text pages important. More and more often, video is making the search results page.
Useful tip: Video, just like a website, relies on search engine optimization to increase the likelihood that it will get found. Effective YouTube SEO means figuring out which keywords people are using to search, then incorporating them in a natural way in the video and descriptions.
If you’re stumped at how to do SEO for YouTube videos, do a search for “YouTube SEO best practices.” There is a wide range of useful YouTube SEO tutorial information online.
Useful tip: How can you improve your chances of getting found? Write informative, entertaining and high quality text for your website. But don’t stop there! Make a video of that same information and upload it to YouTube.
Useful tip: By linking the two, you create valuable backlinks that help your website get found when people search using Google.
#3. Become the Go-To Authority with YouTube Videos
When people see your videos on YouTube, you highlight your expertise. In people’s minds, you have greater authority and become the go-to person or website for advice and solutions to their problems.
Videos also make give you more authority in the eyes of Google. This means they give you higher ranking in the search engine results.
Useful tip: When you make a video, get it embedded on other websites. Owners are often desperate for new, quality content. If you make a good video outlining a problem, solving it, or simply entertaining visitors, they will jump at the chance to embed it in their site. Every time another website uses your YouTube video like this, it helps it rank higher in the search engine results.
#4. Get Multiple Uses Out of Your Content
Repurpose your website articles and blog posts by making short videos from them. Then upload them to your YouTube video channel. This saves you money because you are getting double exposure from the same content.
Many people prefer to watch videos over reading blog posts or website copy. When you make a video of your content, you are reaching out to a wider audience.
Useful tip: Take your blog copy and turn it into a range of other content, including videos, podcasts, infographics and PowerPoint presentations. That’s a quadruple whammy from just one piece of original content. This improves your SEO for YouTube and for your website.
#5. Increase the Size of Your Email List
Keep adding videos to your YouTube channel to grow your subscriber list. To do that, you must solve problems, educate them and entertain them. That’s what draws viewers back again and again.
Useful tip: Then make it easy for them to sign up for your email list. Embed a signup form into the video. There is software available that allows you to do this easily. The video stops temporarily while your visitor types in his contact info. When they are finished, the video starts up again.
#6. Target Your Ideal Customers
Google AdWords for YouTube makes it easy to target just the people who need your product or service. This type of advertising can pinpoint the ideal consumer, using demographics, interests and location.
You can even specific what type of devices they view the video on, whether it’s a smartphone, tablet, computer or laptop. You can specify the time of day that the ad gets marketed.
This is a cost-effective method of marketing because you pay only for what is called “engaged views.” This refers to a person who watches your ad for a minimum of 30 seconds. If someone chooses to skip your ad, you don’t pay.
Useful tip: Check into “earned views,” which are free. This refers to a viewer who watches your video ad and decides to check out your YouTube channel at anytime during the next 7 days.
Useful tip: Be sure to do proper YouTube channel SEO too. Make it easy for prospects to find your channel and your videos.