Multimedia is one of the greatest opportunities in Web marketing. However, it’s important to remember that when optimizing on-site content, this includes video and image content and not just text. Video optimization in particular is increasingly important as a brand-building tool. Best of all, video content potentially could find its way into search engine results pages as well.
With the growth of online video, business owners are increasingly embracing YouTube and other online video platforms. In fact, comScore estimated that internet users in the US in the month of March viewed 14.5 billion videos on the Web! That’s an incredible statistic that shows the awesome power and demand of video content. It also may highlight the ease of putting video content online. In making it easier to find success with your online videos, let’s look at a few tips for video optimization.
When developing the video, or deciding on where to place it, consider relevancy of its content. The best online videos are those that provide value to those who view it. Videos that don’t provide any helpful information, don’t relate to the content on your website, or are simply old videos, usually are not able to gain impressive views.
Giving your video a title is probably the single most important video optimization tip. The title should be both descriptive and enticing to get people to view it. But the video titles can also be infused with important keywords to help optimize the video for search engines.
Tagging is another way to help people find your video content. Tags are used by numerous websites such as YouTube to categorize videos and they make it easier for viewers to find specific content via search queries. You should only use several keywords, no more than a half dozen. The keywords should also include keywords to aid SEO.
Naming video and image content is very important. The filenames you choose also play an important role in optimization, and should include a format that is easy to read by a human, while also being descriptive of the content.
Much of search engine optimization revolves around text, which is precisely why a text transcript should also be considered. Many video and slideshow websites feature the ability to upload text to accompany your multimedia content. Adding a text transcript on your own website will also be advantageous for YouTube SEO.While not all video sites enable this function, at the very least you’re able to provide a brief description of your content. Again, the description should accurately describe your content, be enticing like an advertisement for your video, and it should also include helpful keywords that users may use to find the video.
Video content is a social media tool, and as such can be helpful in link building efforts. Video should be engaging, entertaining, and/or informative, if you want others to link to it. Getting links from various social media outlets translates in more potential viewers.
Some videos are so entertaining or informative that they could go viral. What this means is that communities within social media sites begin to share it with friends and recommend it in such a way that the video is passed from user to user. Again this means more eyeballs are on your video content, and it also could lead to more links pointing to your content. Don’t forget to provide proper branding or contact information on your content to ensure you won’t miss out on any leads!