Organic search engine optimization is often seen as complicated, confusing, and complex. While SEO overall can be a complicated process, basic on-page SEO tactics have remained fairly simple and straightforward. Since our goal is to make SEO as simple as possible, without being convoluted, we outlined the top 7 basic on page SEO tactics below.
Keyword Research – Don’t begin anything without beginning with the basic keyword research. Understand who will be looking for your business, where they will be coming from, what keywords they will likely be using, and what profit centers will be most important to them.
Keywords in Title Tags – Title tags have continued to be an important ranking variable for Google and other search engines. As such, featuring keywords prominently in the title should not be ignored. Keywords can also help describe the page since they are visible from the SERPs themselves, as well as visible to users on your website.
Keyword-Rich URLs – The URL of a webpage is all too often ignored. Like the title tag, a URL is a heavily weighted on-page SEO component as it helps Google understand the content of the Web page. On a page for a Used Car Dealer Chicago, the page includes the term ‘used cars’ in the URL, helping to describe the content of the page.
H1 Header Keyword – An important area used for keywords is in a H1 header. This tag usually makes the text bold and is helpful when it features a keyword or phrase prominently. It also helps breakup content and makes it easier to read. The H1 can be an important area for keyword targeting.
Keywords Within Page Content – The expression that ‘content is king’ holds true today when it comes to SEO. Without content, search engines struggle to understand what your webpage is really about. Without content, users will likewise struggle to find value from your site.
Meta Description – OK, so meta descriptions are generally regarded by most SEOs as having little effect on rankings, especially when it comes to Google’s algorithm. That being said, the meta description should still play an important role in your content strategy. After all, it is the description that users can see and read from the SERPs, helping to influence click-through from a search result page to your website.
Inner page linking – Just as inbound links have an effect on SEO, the way in which your Web pages link to one another internally is also important.